Brandon First : Experience Your Event Here
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Brandon First is a not-for-profit Destination Marketing Organization that consists of a twelve member Board of Directors, a two person staff, and a membership base of more than forty local business stakeholders. We are committed to working as a cohesive group to promote Brandon, Manitoba as a host city for events.
We proactively source out events by attending conferences, meetings, sporting events and more to find the ones that are the right fit for our city, our venues and our market. We then work to find a local committee or interested party to pursue these potential leads. We also work with local organizations and committees who already have an idea in mind to bring their targeted event to the City of Brandon.
It is our goal to drive economic development in the city through multi-day event tourism, and successful event hosting.
Brandon Tourism is pleased to announce that UpHouse has been selected to lead the development of a new tourism strategic plan and place brand for the city of Brandon.
Following a competitive procurement process that attracted several highly-qualified firms, Brandon Tourism has selected UpHouse, a marketing, PR and media agency headquartered in Winnipeg, MB.
Specializing in evoking the emotions that bring people to a place, you can see their creative storytelling through their work as Travel Manitoba's agency of record, leading the refreshed brand and positioning, Canada's Heart is Calling.
They've helped craft meaningful brands for places as close to Brandon as Clear Lake Country, and worked with destinations as far-reaching as Tourism Ireland through partnerships with influencers.
This project represents a significant step forward in shaping the future of tourism in Brandon. The tourism strategic plan will provide a clear roadmap to guide growth, investment, and visitor
experience development, while the place brand will define and articulate Brandon’s identity in a way that resonates with residents and visitors alike.
“We are excited to partner with UpHouse on this important initiative,” said Lanny Stewart, director of marketing and communications with Brandon Tourism. “Their understanding of
Brandon’s opportunities and their collaborative approach will help us build a strong, authentic, and competitive destination brand.”
Brandon Tourism extends its sincere appreciation to all firms who participated in the procurement process. The submissions demonstrated a high standard of professionalism, insight,
and innovation, and we recognize the significant time and effort invested by each proponent. We thank all participants for their interest in contributing to Brandon’s tourism future.
Work on the project will begin in the coming weeks and will incorporate stakeholder engagement throughout the process. For updates on the Brandon Tourism strategic plan and place brand project, make sure to follow Brandon Tourism on social media.
Economic Development Brandon
Brandon First: Experience Your Event Here
City of Brandon - Local Government
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Brandon First is proud to be a member of the following associations and organizations:
