Brandon First was recently hailed as a prime example of a PPP or public-private-partnership in an article in the publication The Business Mirror in the Philippines. Octavio “Bobby” Peralta, the author of the article, is concurrently the secretary-general of the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP) and the president of the Philippine Council of Associations and Association Executives (PCAAE).

The published article in the Business Mirror

Peralta writes that “Brandon First is unique in a sense that it is a non-profit coalition of the tourism industry, community-minded businesses, government and [municipal] agencies specifically dedicated to harnessing Brandon’s deep cultural traditions of hospitality and belonging to attract events into their region. As such, Brandon First works very closely with the city’s District Marketing and Economic Development offices. In practice, Brandon First is also the de facto association of the above group which now represents the interests of over 50 stakeholders.”

The example of Brandon First is, indeed,
a tourism marketing PPP working at its best

He goes on to describe Brandon First as an example of a great partnership model to develop MICE or Meeting, Incentive, Conference and Exhibitions tourism. Along with Sport tourism and Agricultural event tourism, Brandon First strives to enhance and achieve MICE tourism in our city, and Peralta encourages local governments in the Philippines to examine and potentially utilize our partnership model to better their own event tourism efforts. 

Brandon First Executive Director, Graham Harvey and Bobby Peralta had the opportunity to discuss the subject of the differences between corporate and association management as identified in Mr. Peralta’s earlier article “Association Management and Corporate Management: How do they Diverge?”.  Both Graham and Bobby are associates of Ariana Rehak of Association Success who facilitated contact between them as like minded thinkers. Association Success, mentioned in the article as well, is a hub and breeding ground for innovation in the association industry. Through events like SURGE, and innumerable other initiatives, AS brings associations together for virtual and blended conferences, to transform corporate culture, engage members, invigorate revenue and empower the individual. 

We are humbled to be recognized for all the hard work this community puts in to Brandon First. Without our partners, both private stakeholders and government support, Brandon First would not be the organization it is today. 

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